The guide to hotel industry trends for 2022

• Who are these new guests who are shaping today's hotel industry?

• What are they looking for?

• And what marketing strategies should we use to respond to new market trends?

The rise of slow tourism, the development of CSR awareness, the arrival of Millennials, the use of digital, the birth of “bleisure”... these new travel behaviours have emerged in recent years and are changing the situation of the hotel market.

But how to respond to these new trends?

Today, it is essential for hoteliers to keep up with travellers' expectations if they want to be able to offer a memorable guest experience, maximise revenues and seize new growth opportunities.

Bowo invites you to meet for free the new guests who are shaping the hotel industry and find out how to best adapt your offering.

• A detailed description of 5 new guest profiles and their expectations
• Practical advice and examples of how to meet the expectations of each of the different profiles
• Our recommendations for an effective marketing strategy

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