Reinventing Guest Relations in Modern Hospitality

Did you know that only 20% of hotels worldwide use a CRM to manage their guest relationships? Start beating the competition today with personalized, revenue-generating marketing campaigns.

This guide presents the keys to fully exploiting a hotel CRM and meeting guests' expectations of personalization.

What's in this guide  :

• What is a hotel CRM? The essential basics.
• 4 golden rules of any good hotel CRM.
• 7 guest segments to target for impactful campaigns, with concrete examples of campaign scenarios.
• Why deploying a CRM is easier than it looks.

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